About Experience Achievements Skills Contact
Bangkok, Thailand · Open to Opportunities

Boonthavee
Jarudomrongsak

Director of Product Management & Digital Transformation Leader

20+ years delivering enterprise-scale digital transformation across E-Commerce, Super App, Loyalty, FinTech & CRM — driving measurable outcomes for Thailand's top brands.

฿325M Programme Budget
21 Agile Squads Led
20+ Years Experience
View Experience → Get in Touch
Boonthavee Jarudomrongsak
Programme Delivered
On Time ✓
1M+Monthly Users
About Me

Building the future of digital Thailand

I'm a results-driven Director of Product Management with over two decades of experience navigating complex enterprise digital transformations at Thailand's most iconic brands.

From architecting multi-million baht programmes at King Power to leading cross-border deployments across Southeast Asia — I bridge the gap between C-level strategy and on-the-ground execution.

My strength lies in building high-performing product organisations, embedding OKR-driven culture, and turning complex requirements into elegant, revenue-generating digital products.

Program Management
Agile / SAFe Scrum of Scrums OKR Tracking Portfolio Planning CAPEX / OPEX Risk Management
Product Management
Product Lifecycle (PLM) Backlog Grooming Go-to-Market Design Thinking UX Research Data-Driven Decisions
Digital Transformation
E-Commerce & Super App CRM / Salesforce FinTech / Payment SAP S/4 Hana CDP / EDP Tableau Analytics
Career Journey

Professional Experience

20+ years across retail, gaming, loyalty, and enterprise technology.

2023 – 2025
King Power Corporation
VP of Digital Delivery Management

Led KPGDX — King Power's largest-ever digital transformation programme — managing ฿325M combined budget across 6 vendors and 21 agile squads over 10+ workstreams.

  • Delivered all 5 core workstreams (E-Commerce, Loyalty, CRM, Marketing Automation, Data Platform) on schedule, reducing average delivery timeline by 10–15%
  • Established Scrum of Scrums framework synchronising 21 squads, eliminating critical dependency blockers
  • Led shift from project-based to product-based operating model, embedding OKR-driven culture
  • Presented roadmaps and KPI dashboards to board directors and C-level executives
E-Commerce Loyalty CRM SAP S/4 Hana Salesforce SFMC CDP / EDP
2016 – 2022
King Power Click Co., Ltd.
Head of Product Owner / Project Director

Defined and executed multi-year product roadmaps for the King Power E-Commerce ecosystem, generating ฿300M+ annual revenue. Directly led 4 Product Owners across 3 dedicated squads.

  • Scaled E-Commerce platform to ฿300M+ annual revenue using data-driven backlog prioritisation
  • Delivered Power Deal engine, SSO, SV Code redemption, and Affiliate Programme
  • Co-led UX discovery using Figma and Miro, bridging business stakeholders and dev teams
Agile / Scrum Figma OKR E-Commerce
2014 – 2015
Carrot Rewards Co., Ltd.
IT Manager — Loyalty Programme

Managed full technology stack for the Rabbit Card loyalty programme including CRM, point engine (THOR), and partner integrations with BBL and AEON.

  • Led online/offline campaign execution with partners including Paragon, Zalora, and FoodPanda
CRM Loyalty Campaigns
2002 – 2014
Asiasoft Corporation (Public)
Regional IT & Product Delivery Manager

Managed multi-country digital product delivery across Thailand, Singapore, Malaysia, Vietnam, Indonesia, and the Philippines — deploying cross-border rollout teams of 7–10 engineers per country.

  • Led regional rollout of web portals and E-Wallet payment systems across 5 countries
  • Delivered Playpark Wallet and Play.ID — unified identity and digital payments for SEA gaming
  • Implemented ISO 9001:2008 and ISO 27001:2005 across the organisation
SEA Rollout E-Wallet ISO 9001 ISO 27001
2000 – 2002
Ek-Chai Distribution (Tesco Lotus)
IT Developer — POS Systems

Developed POS applications for Distribution Centres and retail stores; migrated and localised legacy UK systems to Thai-market requirements.

POS Retail Tech
Impact

Key Achievements

฿325M
Programme Delivered On Time

KPGDX — King Power's largest-ever digital transformation with ฿278M CAPEX + ฿47.6M OPEX across 21 squads and 6 vendors.

🏆
1M+
Monthly Users

Re-architected and launched kingpower.com from scratch in TH/CN/EN. Platform now serves over 1 million monthly visitors.

🌐
800K+
Loyalty Members

Built and launched the PowerPass enterprise loyalty engine, onboarding 800,000+ active members across all King Power entities.

⭐
฿300M
Annual E-Commerce Revenue

Scaled King Power's online channel to ฿300M+ annual revenue as Head of Product over 6 years.

📈
10–15%
Faster Delivery

Reduced average programme delivery timeline through Scrum of Scrums implementation and dependency management.

⚡
6
Countries — SEA Rollout

Led cross-border system deployments across Thailand, Singapore, Malaysia, Vietnam, Indonesia, and the Philippines.

🗺️
Toolkit

Tools & Technology

A curated stack refined across 20+ years in enterprise digital delivery.

Agile / PM
  • JIRA & Confluence
  • Trello & Miro
  • Flight Level 2
  • Scrum of Scrums
  • SAFe Framework
Product Design
  • Figma & Sketch
  • Zeplin
  • Draw.io
  • Design Thinking
  • UX Research
Cloud & Data
  • AWS
  • SQL Server / PostgreSQL
  • MongoDB
  • Tableau
  • CDP & EDP
Integrations
  • Salesforce / SFMC
  • SAP S/4 Hana
  • API Development
  • OneTrust (PDPA/GDPR)
  • Payment Gateway
Analytics
  • Google Tag Manager
  • Google Analytics
  • Tableau Dashboard
Emerging Tech
  • AI / n8n Automation
  • FinTech / E-Wallet
  • Cryptocurrency
  • Generative AI
Academic & Professional Growth

Education & Certifications

2004 – 2006
Master of Business Administration (MBA)
Huachiew Chalermprakiet University — Entrepreneurship Management
GPA 3.62
1996 – 1999
Bachelor of Computer Science
University of the Thai Chamber of Commerce (UTCC)
GPA 2.76
Certifications
Coursera Google Project Management Certificate
Coursera: Business Analysis & Process Management
Edureka! Generative AI for Customer Experience
AI Google Professional Certificate
PDPA / OneTrust Certified
IT Security Management — TÜV Nord
Document Preparation — TÜV Nord
Digital Transformation — Dr. Manoo Ordeedolchest (NEXTEC)
Agile New Way of Working — Siamchamnankit
UTCC Entrepreneurship Programme
Get in Touch

Let's build something great together

Open to senior product leadership, digital transformation advisory, and board-level consulting opportunities.

✉
Email
boon038@gmail.com
☎
Phone
(+๖๖)๐๘๓-๘๘๘-๒๐๑๕
in
LinkedIn
LinkedIn Profile
📍
Location
Bangkok, Thailand
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